Book Ads in Aaj — India's Oldest Hindi Daily, 12 Editions
Malik Advertising books classified text, classified display, and display advertisements in Aaj (आज) across all 12 editions — Varanasi, Patna, Lucknow, Kanpur, Ranchi and 7 more cities. Prayagraj High Court Hindi legal notices, UP & Bihar government statutory, UPPSC & BPSC recruitment, BHU institutional, matrimonial and name change — same-day confirmation at the lowest rates.
Launched in Varanasi by freedom fighter Shivprasad Gupta with a message from Mahatma Gandhi — India's oldest continuously published Hindi daily, born during the independence movement.
Published from Varanasi by Aaj Newspapers Ltd., with printing centres in Patna, Gorakhpur, Agra and Kanpur — all 12 editions covering the heart of the Hindi Gangetic belt.
Aaj is accepted by the Prayagraj High Court (Prayagraj) for Hindi statutory legal notice publications — the preferred choice for company law, succession and court-ordered insolvency notices in eastern UP.
Banaras Hindu University (BHU), IIT (BHU) Varanasi and eastern UP's academic and research community have read Aaj for a century — making it the default institutional Hindi newspaper for Varanasi.
What Is Aaj?
Aaj (आज — "Today") is India's oldest continuously published Hindi daily, founded on 26 August 1920 by freedom fighter and educationist Shivprasad Gupta in Varanasi. The launch issue carried a message from Mahatma Gandhi, marking Aaj's birth as part of India's independence movement.
For over a century, Aaj has been the Hindi newspaper of institutional authority in eastern Uttar Pradesh and the Purvanchal belt — read by BHU academics, Prayagraj HC lawyers, Varanasi district court practitioners, UP government officials and the educated Hindi-reading professional class across eastern UP and Bihar. No other Hindi newspaper in this region carries the same 100-year institutional credibility.
Malik Advertising books all Aaj formats — classified text, classified display, and display — across any single edition or a combined multi-edition UP/Bihar release, at the lowest discounted rates.
💡 Key Fact: For combined eastern UP + Bihar Hindi coverage, Aaj's Varanasi + Gorakhpur + Patna editions offer a single-newspaper, two-state solution reaching the most densely populated Hindi-reading geography in India.
Aaj Circulation by State & Region
Aaj's 12 editions spread across the Gangetic belt of Uttar Pradesh and Bihar — covering India's most densely populated Hindi-reading geography with over a century of institutional credibility.
Aaj Editions We Book Ads In
Choose a single edition for targeted reach in one city or combine them for complete UP, Bihar, Jharkhand & Uttarakhand Hindi coverage.
Ad Categories in Aaj
Aaj's 100-year institutional credibility makes it the most authoritative Hindi newspaper for statutory, legal and community advertising in eastern UP and Bihar.
Aaj Key Publication Days
Publishing on the right day maximises your ad's response in Aaj. Here is the recommended schedule for each category:
| Day | Best Category | Why This Day |
|---|---|---|
| Sunday | MatrimonialTop Response | Sunday carries peak matrimonial readership — the preferred day for Varanasi and Purvanchal community matrimonial classified |
| Wednesday / Thursday | UPPSC & BPSC RecruitmentTop Response | Mid-week is peak reading time for government-job aspirants tracking recruitment notifications |
| Saturday | Property & Real Estate | Saturday property classified reaches buyers actively planning weekend site visits |
| Any Day | Prayagraj HC Legal Notice | Legal notices can be published on any working day — we advise on HC-compliant publication dates |
| Any Day | Government Statutory · Tender · Public Notice | UP/Bihar government statutory notices run on any day as per departmental requirement |
| Daily | Obituary · Name Change · Lost Document | Personal statutory and condolence notices published any day — same-day placement available |
💡 Aaj's Heritage Edge: Founded on 26 August 1920, Aaj's founding issue carried a message from Mahatma Gandhi. For over 100 years it has been the newspaper of Varanasi's institutional class — the Banaras Hindu University (BHU) academic community, the Prayagraj HC bar and the UP government's eastern division. For legal notice and statutory advertising in eastern UP, this 100-year institutional readership gives Aaj an authority no newer Hindi newspaper can match.
Aaj vs. Other Hindi Newspapers
Choosing the right Hindi daily for eastern UP and Bihar? Here's how Aaj compares with Dainik Jagran, Hindustan and Prabhat Khabar — and when Aaj's 100-year heritage makes the difference.
| Newspaper | Language | Best For | Strongest Markets |
|---|---|---|---|
| AajThis Page | Hindi | Prayagraj HC legal notices, BHU institutional, UPPSC/BPSC recruitment, Varanasi–Purvanchal–Bihar community advertising — 100-year institutional credibility | Varanasi · Prayagraj · Gorakhpur · Patna |
| Dainik Jagran | Hindi | India's largest Hindi daily by circulation — widest national reach; Central & Eastern UP, Bihar, pan-India campaigns | Kanpur · Prayagraj · Lucknow · Patna |
| Hindustan (Hindi) | Hindi | Bihar & Jharkhand leader, strong in Eastern UP & Delhi NCR, Bhojpuri belt | Patna · Ranchi · Lucknow · Delhi |
| Prabhat Khabar | Hindi | Bihar's fastest-growing Hindi daily — Jharkhand market leader, strong in Patna and tier-2 Bihar towns | Ranchi · Patna · Jamshedpur · Dhanbad |
💡 Aaj's Heritage Advantage: For Prayagraj HC legal notices and statutory advertising in eastern UP specifically, Aaj's 100-year institutional readership among the legal and academic community gives it an authority that ABC-certified circulation numbers alone do not capture. Want combined reach? We can book Aaj + Dainik Jagran simultaneously in eastern UP for maximum Hindi coverage — ask us about a combined package →
Aaj — Key Facts for Advertisers
Published entirely in Hindi by Jnanmandal Limited, targeting the exact demographic of the Hindi heartland. It commands a massive readership of millions across 4 states (UP, Bihar, Jharkhand, Uttarakhand). Founded in 1920, it boasts over a century of heritage.
It carries an unmatched 100-year institutional credibility, making it the most trusted daily for the Prayagraj High Court legal fraternity, the BHU academic community, and the UP government's eastern division.
- Prayagraj HC & district court legal notices
- UPPSC & BPSC recruitment notifications
- BHU and educational admissions
- UP / Bihar government statutory tenders
- Purvanchal community matrimonial campaigns
- Name change & obituary announcements
- Classified Text — per-word Hindi classified
- Classified Display — boxed ad with heading/border
- Display (Col × CM) — colour front/back page ads
- Half-Page / Full-Page — brand & govt campaigns
- Legal Notice Format — HC-compliant strict format
The preferred choice for Prayagraj High Court legal and statutory notices. Aaj tearsheets are officially accepted as valid publication proof by the Prayagraj HC, Patna HC, and all UP/Bihar district courts, as well as municipal authorities.
Sunday editions command the highest matrimonial and property classified volume across the Purvanchal belt. Wednesday and Thursday are optimal for government recruitment notices. Legal notices can run any weekday.
Why Book Aaj Ads Through Malik Advertising?
Booking Aaj Newspaper through India's trusted newspaper ad desk since 2003 - here is what sets us apart.
How to Book Your Aaj Ad
From first message to publication — 100% digital, no office visit required.
Frequently Asked Questions
Everything you need to know about booking ads in Aaj newspaper.
How do I book a classified or display ad in Aaj?+
What makes Aaj distinctive as a Hindi newspaper?+
Is Aaj accepted for Prayagraj High Court legal notices?+
Is Aaj good for UP and Bihar government and UPPSC recruitment advertising?+
Is Aaj good for Varanasi and eastern UP community advertising?+
Is Aaj good for BHU and eastern UP educational institution advertising?+
Does Aaj cover Bihar along with Uttar Pradesh?+
How do I get tearsheet proof after my Aaj ad is published?+
Ready to Publish in Aaj?
Get a free, no-obligation quote in minutes. Malik Advertising books Aaj across Varanasi, Patna, Lucknow, Kanpur, Ranchi and 7 more cities — with Prayagraj HC-compliant Hindi legal notice format, UPPSC and BPSC recruitment, UP/Bihar government statutory and community advertising. India's oldest Hindi daily since 1920 — the most authoritative choice for eastern UP and Bihar.