Book Ads in The Telegraph — All Editions, Lowest Rates
Malik Advertising books classified text, classified display, and display advertisements in The Telegraph across Kolkata, South Bengal, and North Bengal — Matrimonial, Recruitment, Property, Obituary, Name Change, and Public Notice — with same-day confirmation.
Launched in Kolkata on 7 July 1982, with design input from London's Sunday Times and founding editor M.J. Akbar.
The same publisher behind Anandabazar Patrika, India's largest-circulated Bengali daily.
The largest-circulation English daily in Eastern India.
Kolkata, South Bengal, and North Bengal.
What Is The Telegraph?
The Telegraph was founded on 7 July 1982 in Kolkata by the ABP Group. Design input from Edwin Taylor, design director of London's Sunday Times, and founding editorship by M.J. Akbar gave it a design-led approach that changed English-language newspaper journalism in India.
It is the largest-circulation English daily in Eastern India and ranks among the top 8 most-read English newspapers nationally per the Indian Readership Survey (IRS) 2019. The Telegraph currently publishes three editions — Kolkata, South Bengal, and North Bengal — after consolidating from a wider network that once included Jharkhand, Northeast, Patna, and Bhubaneswar editions.
For advertisers, The Telegraph delivers Kolkata's English-literate professional and corporate class — a different, complementary readership from its Bengali-language sister Anandabazar Patrika's mass-market reach.
💡 Key Fact: Many advertisers in West Bengal combine a Telegraph release for English-speaking professionals with an Anandabazar Patrika release for the broader Bengali mass market — ask us about a combined ABP Group package.
The Telegraph Circulation by Region
Connecting advertisers with educated decision-makers across Eastern India.
The Telegraph Editions We Book Ads In
Malik Advertising books The Telegraph across all major printing centers for hyper-local or region-wide reach.
The Telegraph's Top Ad Categories
The Telegraph's English-literate, professional Kolkata readership shapes its advertising strengths:
Best Days to Advertise in The Telegraph
| Ad Category | Best Day | Supplement / Focus | Booking Deadline |
|---|---|---|---|
| Matrimonial | Sunday | Sunday Telegraph | Friday, 4:00 PM |
| Education & Recruitment | Wednesday & Thursday | Career Sections | Tuesday, 2:00 PM |
| Property / Real Estate | Saturday & Sunday | Property Section | Thursday, 5:00 PM |
| Business / Tenders | Tuesday & Friday | Main Newspaper | 1 Day Prior, 1:00 PM |
Sister Publications of The Telegraph
Amplify your reach by advertising across the group's highly respected Bengali dailies.
| Newspaper | Language | Best For | Edition Focus |
|---|---|---|---|
| The TelegraphThis Page | English | Urban professionals, corporate notices, educated elite | Eastern India |
| Anandabazar Patrika | Bengali | Deep penetration across West Bengal, targeting Bengali-first readers | West Bengal |
The Telegraph vs. Other Dailies
Understanding where The Telegraph fits in your advertising strategy.
| Feature | The Telegraph | The Times of India | The Statesman |
|---|---|---|---|
| Primary Strength | Unmatched dominance in Kolkata & Eastern India English market | Pan-India reach, strong in metros | Historic legacy, niche elite readership |
| Audience Profile | Professionals, executives, local educated households | Youth, mass affluent, corporate | Senior bureaucrats, academics, traditional elite |
| Regional Depth | Deepest penetration in West Bengal & Jharkhand | Strong in Kolkata proper | Strong in Kolkata & Delhi |
| Best For | Education, Real Estate, Tenders, Recruitment | FMCG, Retail, Lifestyle | Statutory Notices, Obituaries, Niche Announcements |
The Telegraph — Key Facts for Advertisers
Founded in 1982 by the ABP Group, it is the largest circulated English daily in Eastern India and the eighth most-circulated English newspaper in India.
Universally accepted by the Calcutta High Court and district courts across West Bengal, Jharkhand, and Bihar for statutory English notice publications.
Reaches an elite, highly educated demographic consisting of corporate executives, academics, business owners, and affluent urban households.
- Classified Text — standard per-word ad
- Classified Display — boxed ad with border
- Display — colour ads with images
Ads are published exclusively in English. For local vernacular publishing in Bengal, we can route your ads to Anandabazar Patrika.
For standard weekday classifieds, booking deadline is 1:00 PM the day before. Weekend supplements require booking by Thursday/Friday.
Why Book The Telegraph Ads Through Malik Advertising?
India's trusted newspaper advertising agency since 2003, booking The Telegraph daily.
How to Book Your The Telegraph Ad
From first message to publication — 100% digital, no office visit required.
Frequently Asked Questions
Everything you need to know about booking ads in The Telegraph.
How do I book a classified or display ad in The Telegraph?+
Is a The Telegraph ad valid for legal and name change notices?+
Which regions does The Telegraph cover?+
How is The Telegraph different from Anandabazar Patrika?+
Does The Telegraph accept matrimonial and obituary ads?+
How do I get proof after my ad is published in The Telegraph?+
Who founded The Telegraph and when?+
Is The Telegraph accepted for Calcutta High Court English legal notices?+
The Telegraph: Practical Booking Notes
The Telegraph is Kolkata's leading English daily, read across West Bengal and the Northeast through its Guwahati and Siliguri presence. For English-language statutory notices in the Calcutta High Court's jurisdiction, it is one of the most commonly specified titles, and its readership skews toward the city's professional and institutional class.
Obituaries and in-memoriam notices are a deep tradition in this paper and are read attentively; matrimonial and property classifieds concentrate on the weekend, while government tenders and recruitment sit naturally in the weekday main book.
Send your wording before the afternoon deadline and we will confirm the right edition split between Kolkata and the Northeast, along with the format the accepting authority expects.
Ready to Publish in The Telegraph?
Get a free, no-obligation quote in minutes. Our team helps you pick the right The Telegraph edition and category for maximum response.