Book Ads in Mathrubhumi — All Editions, Lowest Rates
Malik Advertising books classified text, classified display, and display advertisements in Mathrubhumi across Kerala, Delhi, Mumbai, Bengaluru, Chennai, and Gulf editions — Matrimonial, Recruitment, Property, Obituary, Name Change, and Public Notice — with same-day confirmation.
Launched in Calicut (Kozhikode) by independence activist K.P. Kesava Menon.
Headquartered in Kozhikode, also publishing the Grihalakshmi women's weekly and Chitrabhumi film fortnightly.
The second most widely read newspaper in Kerala.
10 editions across Kerala, 4 in major Indian metros, plus Dubai and Doha for the Gulf diaspora.
What Is Mathrubhumi?
Mathrubhumi (meaning "Motherland") is a Malayalam-language daily newspaper founded on 18 March 1923 in Calicut (Kozhikode) by K.P. Kesava Menon, a prominent figure in India's independence movement. It was launched specifically to spread Indian National Congress principles and draw the people of Malabar into the freedom struggle.
Today it stands among Kerala's two largest dailies, publishing 16 editions - ten inside Kerala, metros in Delhi, Mumbai, Bengaluru and Chennai, and Gulf editions in Dubai and Doha - with reported circulation above 1.5 million copies.
For advertisers, Mathrubhumi delivers especially strong reach in North Kerala's Malabar region — its founding heartland — making it a sharp-targeted choice for matrimonial, property, and recruitment campaigns aimed at Kozhikode, Kannur, and Malappuram readers, alongside solid statewide and Gulf-diaspora coverage.
💡 Key Fact: Mathrubhumi's historical strength in North Kerala (Malabar) complements Malayala Manorama's broader statewide lead — many advertisers book both to cover Kerala comprehensively.
Mathrubhumi Circulation by State & UT
Mathrubhumi prints over 1.5 million copies a day, the large majority within Kerala. Here is the presence in each state it reaches:
Figures above are approximate for Mathrubhumi, compiled from publisher data and media-buying platforms, and revised periodically. We confirm the latest figure for your chosen Mathrubhumi edition before you book.
Mathrubhumi Editions We Book Ads In
Choose a single city edition for hyper-local reach, or release across multiple editions for a wider audience. Search by city or state to find yours.
+ 6 more editions including Kannur, Kollam, Thrissur, Malappuram, and the Dubai & Doha Gulf editions. View all editions →
Mathrubhumi's Top Ad Categories
Mathrubhumi's deep Malabar-region roots and Gulf-edition reach shape what advertisers use it for most:
Best Days to Advertise in Mathrubhumi
Publishing on the right day increases your ad's response rate. Mathrubhumi publishes seven days a week — here's when each category performs best.
| Day | Best Category | Why This Day |
|---|---|---|
| Sunday | Matrimonial & PropertyTop Response | Peak Malayalam matrimonial and property readership — the highest response day of the week for personal classifieds and residential listings statewide |
| Wednesday | Recruitment & Govt JobsTop Response | Mid-week job seekers scan recruitment columns; best for KPSC, KEAM and industrial-belt hiring notifications |
| Saturday | Property & Real Estate | Weekend home-seekers browse real estate classifieds; strong for Kozhikode and Kannur builder launches and RERA project ads |
| Monday – Friday | Legal Notices & Tenders | Kerala HC statutory notices, GCDA/TRIDA public notices and Malabar port-sector tenders are best published weekdays for administrative reach |
| Daily | Name Change, Obituary, Lost Document | Urgent statutory personal notices published on any day — same-day submission accepted before 11 AM for next-day publication. Navratri and Diwali seasons drive peak festive advertising |
Mathrubhumi vs. Other Malayalam Newspapers
Weighing Mathrubhumi against another Malayalam daily? Here's how Mathrubhumi compares to Kerala's other leading papers.
| Newspaper | Language | Best For | Reach |
|---|---|---|---|
| MathrubhumiThis Page | Malayalam | Highest-claimed Malayalam readership, modern younger demographic, deepest Malabar small-city network, aspirational advertising | 8+ editions — Kozhikode to Kannur & Thrissur |
| Malayala Manorama | Malayalam | Heritage brand, established household readership, strong Kottayam and Central Kerala audience | Kottayam, Kochi, Thiruvananthapuram & major cities |
| Kerala Kaumudi | Malayalam | Heritage Malayalam daily with strong Trivandrum and North Kerala tradition, established classified sections | Kozhikode, Thiruvananthapuram & Malabar belt |
Want to blanket Kerala across both modern and heritage readerships? We can book a combined Mathrubhumi + Malayala Manorama release for dual-layer statewide coverage. Discuss your Kerala strategy →
Mathrubhumi — Key Facts for Advertisers
Mathrubhumi is published in Malayalam script by The Mathrubhumi Printing and Publishing Company Ltd — publishers of Mathrubhumi Illustrated Weekly. Launched in 1923, within five years it claimed the highest Malayalam-language readership in Kerala.
The widest small-city edition network of any Malayalam newspaper — including unique Kannur Edition and Thrissur editions covering Kerala's SEZ and port corridor — plus a modern, younger-demographic readership responsive to aspirational advertising.
- Statewide Malayalam matrimonial campaigns
- Builder and property launch display ads
- Kerala HC and district court legal notices
- Malabar SEZ, port and industrial tenders
- KPSC / KEAM and industrial recruitment
- Obituary and community announcements
- Classified Text — per-word Malayalam classified
- Classified Display — boxed ad with heading and border
- Display (Col × CM) — colour ads with photos and logos
- Half-Page / Full-Page — major builder and govt campaigns
- Legal Notice Format — Kerala HC-compliant notice
Statutory notices in Mathrubhumi are legally valid across Kerala. The Kerala High Court, district courts, GCDA, TRIDA, KMC, TMC, Malabar District Panchayat and Kerala state departments accept Mathrubhumi tearsheets as proof for tenders, land acquisition and court-ordered publications.
Mathrubhumi publishes seven days a week. Mathrubhumi Sunday editions carry peak matrimonial, property and lifestyle classifieds. In Mathrubhumi, weekdays are preferred for government tenders and legal notices. Navratri, Diwali and Uttarayan seasons drive peak festive advertising in Mathrubhumi.
Why Book Mathrubhumi Ads Through Malik Advertising?
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How to Book Your Mathrubhumi Ad
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Frequently Asked Questions
Everything you need to know about booking ads in Mathrubhumi.
How do I book a classified or display ad in Mathrubhumi?+
Is a Mathrubhumi ad valid for legal and name change notices?+
Which states and cities does Mathrubhumi cover?+
Is Mathrubhumi stronger in any particular part of Kerala?+
Does Mathrubhumi accept matrimonial and obituary ads?+
How do I get proof after my ad is published in Mathrubhumi?+
What is the circulation and readership of Mathrubhumi?+
How is Mathrubhumi different from Malayala Manorama?+
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