Book Ads in The Hindu — All Editions, Lowest Rates
Malik Advertising books classified text, classified display, and display advertisements in The Hindu across Chennai, Bengaluru, Hyderabad, Kochi, Delhi, Mumbai, and 15+ more editions — Matrimonial, Recruitment, Property, Obituary, Name Change, and Public Notice — with same-day confirmation.
Launched as a weekly in Madras by the "Triplicane Six," it became a daily in 1889.
Family-owned since 1905, also publishing the English business daily BusinessLine.
South India's newspaper of record, read by an educated, institutional audience nationwide.
Printed from Chennai to Delhi, Mumbai to Kolkata — the widest South-anchored spread in English print.
What Is The Hindu?
The Hindu is one of India's oldest and most institutionally trusted English-language dailies, founded in Madras (now Chennai) on 20 September 1878. It has been family-owned by the Kasturi family (Kasturi & Sons Ltd.) since 1905 and publishes a daily circulation exceeding 1.4 million copies, reaching over 6.2 million readers nationwide.
The paper began as a weekly, started by a group of young nationalists later remembered as the "Triplicane Six," led by G. Subramania Iyer, and became a daily in 1889. Through the 20th century it built a reputation for sober, fact-checked reporting that made it the reference paper of choice for civil servants, judges, and academics — a trust that today extends directly to how seriously the public treats notices and announcements published in its columns.
For advertisers, The Hindu delivers a premium, highly educated, institution-trusting readership across South India's major metros and beyond — making it the preferred platform for corporate disclosures, recruitment, education admissions, and statutory legal notices that require credibility.
Malik Advertising books every ad format in The Hindu — classified text, classified display, and full display — across any single edition or a combined multi-state release.
💡 Key Fact: The Hindu's sister publication BusinessLine is the group's dedicated English business and financial daily, ideal for corporate and SEBI-related notices.
The Hindu Circulation by Region
Connecting advertisers with India's most highly educated and affluent English-speaking demographic.
The Hindu Editions We Book Ads In
Malik Advertising books The Hindu across all 21 printing centers for hyper-local or nationwide reach.
The Hindu's Top Ad Categories
The Hindu runs two named classified supplements — Property Plus and EducationPlus — alongside its general classified columns. Here is what each is best for:
Best Days to Advertise in The Hindu
| Day | Category Focus | Why It Works | Ideal For |
|---|---|---|---|
| Sunday | Matrimonial | Top Response | The legendary Sunday Matrimonial supplement. The absolute gold standard for finding elite, highly educated alliances. |
| Wednesday | Empower / Recruitment | Mid-Week Search | The weekly 'Empower' supplement focuses on corporate appointments, academic hiring, and HR solutions. |
| Saturday | Property Plus | Weekend Planning | The renowned 'Property Plus' supplement is the definitive guide for real estate investments in South India. |
Sister Publications of The Hindu
Amplify your reach by advertising across Kasturi & Sons' highly respected portfolio.
| Newspaper | Language | Best For | Edition Focus |
|---|---|---|---|
| The HinduThis Page | English | Elite demographic, education, and premium matrimonial | Pan-India (21 Editions) |
| Hindu Tamil Thisai | Tamil | Massive Tamil-speaking demographic across Tamil Nadu | Tamil Nadu |
| The Hindu Business Line | English | Corporate, finance, IPO/SEBI notices for decision-makers | Major Metro Hubs |
The Hindu vs. Other English Dailies
Understanding where The Hindu fits in your advertising strategy.
| Feature | The Hindu | Times of India | Deccan Chronicle |
|---|---|---|---|
| Primary Strength | South India, Delhi, Intellectual Elite | Pan-India Mass Urban | Andhra Pradesh & Telangana |
| Audience Profile | Highly educated, traditional elite, UPSC aspirants | Youth, urban professionals, mass affluent | Regional mass English readers |
| Cost-Effectiveness | Premium ROI for niche targeting (Education/Matrimonial) | High overall cost, high mass volume | Competitive in AP/Telangana |
| Best For | Education, Elite Matrimonial, Statutory Notices | FMCG, Retail, Lifestyle | Local Real Estate, Retail in AP/TS |
The Hindu — Key Facts for Advertisers
Published by Kasturi & Sons (The Hindu Group). Founded in 1878, it is considered India's "newspaper of record" with unparalleled editorial integrity.
Universally accepted by the Madras High Court, Delhi High Court, and all major Indian judicial bodies for statutory English notice publications.
Reaches an elite, highly educated demographic consisting of senior bureaucrats, academics, traditional business families, and competitive exam aspirants.
- Classified Text — standard per-word ad
- Classified Display — boxed ad with border
- Display — colour ads with images
Ads are published exclusively in English. For local vernacular publishing, see sister publication Hindu Tamil Thisai.
For standard weekday classifieds, booking deadline is 1:00 PM the day before. Weekend supplements (Matrimonial/Property) require booking by Thursday/Friday.
Why Book The Hindu Ads Through Malik Advertising?
India's trusted newspaper advertising agency since 2003, booking The Hindu daily.
How to Book Your The Hindu Ad
From first message to publication — 100% digital, no office visit required.
Frequently Asked Questions
Everything you need to know about booking ads in The Hindu.
How do I book a classified or display ad in The Hindu?+
Is a The Hindu ad valid for legal and name change notices?+
Which states and cities does The Hindu cover?+
Can I book a single edition of The Hindu or release across multiple states?+
Does The Hindu accept matrimonial and obituary ads?+
How do I get proof after my ad is published in The Hindu?+
What is the circulation and readership of The Hindu?+
How is The Hindu different from BusinessLine?+
The Hindu: Practical Booking Notes
The Hindu anchors Chennai and prints across Tamil Nadu, with strong editions in Bengaluru, Hyderabad, Kochi, Thiruvananthapuram and Delhi. Institutions across South India - courts, universities, PSUs - treat it as the default English paper for formal notices, which keeps its public notice and tender columns unusually authoritative.
Its classified culture is distinctive: education and admission announcements carry exceptional weight with readers, Sunday matrimonials draw professional South Indian families, and obituary and remembrance columns are read closely in Chennai. Retail and property display works best in the city-specific supplements.
Tell us which authority or audience your ad must reach and we will confirm whether the Chennai edition alone satisfies it or whether a multi-city combination across the southern editions is the safer route.
Ready to Publish in The Hindu?
Get a free, no-obligation quote in minutes. Our team helps you pick the right The Hindu edition and category for maximum response.