Book Ads in Amar Asom — Assamese Community Daily, All Editions
Amar Asom (আমাৰ অসম — "Our Assam") is a widely read Assamese-language community daily published from Guwahati, with particularly strong circulation across Lower and Central Assam's agricultural belt — Kamrup Rural, Barpeta, Nalbari, Goalpara and Nagaon. Malik Advertising books classified text, classified display, and display ads in Amar Asom across all editions, including Gauhati HC statutory legal notices, APSC recruitment, Assamese matrimonial and district government public notices — with same-day booking and certified tearsheet delivery.
Amar Asom (আমাৰ অসম — "Our Assam") was founded with a grassroots community editorial identity — its very name signalling pride in Assamese language, culture and local life across the Brahmaputra Valley.
Headquartered in Guwahati — Northeast India's commercial and administrative capital — with distribution networks reaching every major Assam district.
Published entirely in Assamese script — targeting Assam's 15+ million Assamese-speaking readers. Accepted by the Gauhati High Court for all six NE India states under its jurisdiction.
Printed from Guwahati with distribution into Dibrugarh (Upper Assam), Silchar (Barak Valley) and Shillong (Meghalaya) — covering all major reading zones in Assam and NE India.
What Is Amar Asom?
Amar Asom (আমাৰ অসম — "Our Assam") is an Assamese-language community daily newspaper published from Guwahati, distributed across Lower Assam, Central Assam and the Brahmaputra Valley's agricultural belt. Its name — "Our Assam" — defines its editorial identity: a paper rooted in Assamese cultural pride, local life and community concerns rather than metro-centric journalism.
For advertisers, Amar Asom delivers direct access to Assam's semi-urban and agricultural readership — the district-town and rural Assamese household that reads this paper as their primary daily. Its strongest circulation is in Lower Assam's Kamrup Rural, Barpeta, Nalbari and Goalpara districts and Central Assam's Nagaon district, making it the right platform for community matrimonial, agricultural classified, APSC recruitment and Gauhati HC statutory legal notices that must reach Assam's district-level reader.
Malik Advertising books all Amar Asom ad formats — classified text, classified display, and display — across all four editions at rates discounted below standard publisher tariffs.
💡 Three-Paper Assam Strategy: Amar Asom works best alongside Asomiya Pratidin (widest mass reach) and Niyomiya Barta (quality professional readers) for complete Assamese-reader coverage. Ask us about our coordinated Assam multi-paper order.
Amar Asom Circulation by District
Amar Asom's community identity gives it strong grassroots readership across Assam's agricultural and semi-urban districts. Here is the approximate daily distribution reach in each key district and region:
District circulation figures above are approximate estimates compiled from publisher rate cards and field distribution data. We reconfirm the latest reach figure for your chosen district when you book.
Amar Asom Editions We Book Ads In
Amar Asom publishes from Guwahati with distribution across four major editions covering all key regions of Assam and Northeast India. Choose a single edition or combine editions for broader Assam coverage.
- Gauhati HC: Statutory legal notices, court-ordered publications
- GMDA: Public notices, land acquisition, scheme announcements
- APSC: Recruitment and government vacancy notices
- Community: Matrimonial, property and urban classified
- Upper Assam: Dibrugarh, Sivasagar, Jorhat, Tinsukia & Lakhimpur
- Tea Belt: Tea garden community classified & recruitment
- Statutory: Upper Assam district court & Gauhati HC notices
- Barak Valley: Cachar (Silchar), Hailakandi & Karimganj
- Community: Assamese community classified, matrimonial
- Statutory: Gauhati HC South Assam jurisdiction notices
- Meghalaya: Shillong Gauhati HC statutory notices
- NE States: Assamese community classified across Nagaland, Manipur, Mizoram & Arunachal Pradesh
Ad Categories in Amar Asom
Amar Asom runs dedicated classified columns for all major ad categories, with particular strength in legal notices, community classified and Assam government recruitment. Here is where each category fits best.
Best Days to Advertise in Amar Asom
Amar Asom publishes seven days a week. Choosing the right day for your ad category can significantly improve response rates. Here is when each category performs best.
| Day / Period | Category | Best For |
|---|---|---|
| Sunday | Matrimonial PeakTop Response | Assamese community matrimonial classified, property listings |
| Weekdays (Mon–Sat) | Legal & Government Notices | Gauhati HC statutory notices, district public notices, APSC recruitment |
| Daily | Name Change, Lost Document, Obituary | Personal statutory compliance, condolence announcements |
| Rongali Bihu Season (April) | Community PeakPeak Season | Community classified, matrimonial, agricultural & cultural announcements |
| Bhogali Bihu Season (January) | Community & Property Peak | Post-harvest agricultural land classified, matrimonial alliances |
| Kongali Bihu Season (October) | Agricultural & Community Notices | Seasonal crop, agricultural inputs, community announcements |
Sister Publications
Amar Asom is published by G.L. Publications Ltd., which also produces leading sister dailies in English and Hindi for Northeast India.
| Newspaper | Language | Best For | Edition Focus |
|---|---|---|---|
| Amar AsomThis Page | Assamese | Grassroots community reach, Lower & Central Assam agricultural districts, Gauhati HC Assamese notices | Guwahati · Dibrugarh · Silchar · Shillong |
| Purvanchal Prahari | Hindi | Northeast India's leading Hindi daily; targeting the Hindi-speaking business, trading, and migrant workforce communities | Guwahati · NE India |
| The North East Times | English | English-reading Northeast audience, institutional announcements, government tenders, corporate notices | Guwahati · NE India |
| The Meghalaya Guardian | English | Dedicated English daily for Meghalaya; highly effective for Shillong-based local advertising and state notices | Shillong |
For complete bilingual or trilingual coverage across Northeast India, we coordinate placements across Amar Asom and its sister publications in a single order.
Amar Asom vs. Other Assam Newspapers
Not sure which Assam newspaper fits your audience? Here's how the main Assamese and NE India papers compare — and when each is the right choice.
| Newspaper | Language | Best For | Edition Focus |
|---|---|---|---|
| Amar AsomThis Page | Assamese | Community grassroots reach, agricultural belt, Lower & Central Assam district households, Gauhati HC notices | Guwahati · Dibrugarh · Silchar · Shillong |
| Asomiya Pratidin | Assamese | Widest mass-urban Assam reach, urban professional readers, pan-Assam statewide campaigns | Pan-Assam · NE India |
| Niyomiya Barta | Assamese | Quality professional readers, analytical & educated Assamese audience, Guwahati professionals | Pan-Assam |
| Assam Tribune | English | English-reading NE India business audience, government tenders, institutional ads | Guwahati · NE India |
| The Sentinel | English | Northeast English readers, Guwahati corporate and judicial audience, SEBI/company notices | Guwahati · NE India |
For complete Assam coverage, we recommend a three-paper Assamese strategy: Amar Asom + Asomiya Pratidin + Niyomiya Barta. We coordinate all three in a single multi-paper order — ask us about the combined Assam package →
Amar Asom — Key Facts for Advertisers
Everything an advertiser needs to know before booking in Amar Asom.
Published by G.L. Publications Ltd., Amar Asom has built a reputation as the grassroots voice of Assam. It maintains a strong editorial identity rooted in Assamese cultural pride and local community life.
Published entirely in the Assamese language and script. It is the primary daily for millions of Assamese-speaking households across the Brahmaputra Valley's agricultural and semi-urban districts.
Printed from Guwahati with major distribution hubs covering Upper Assam (Dibrugarh), the Barak Valley (Silchar), and Northeast India's broader Gauhati HC jurisdiction (Shillong).
- Classified Text — per-word Assamese classified
- Classified Display — boxed ad with Assamese heading
- Display (Col × CM) — colour display with photos
Amar Asom tearsheets are officially accepted by the Gauhati High Court and all Assam district courts as valid proof of Assamese-language statutory and public notice publications.
Sunday is the peak day for community matrimonial classifieds. Weekdays are optimal for Gauhati HC legal notices, APSC government recruitment, and district-level public announcements.
Why Book Amar Asom Ads Through Malik Advertising?
Booking Amar Asom through India's trusted newspaper ad desk since 2003 - here is what sets us apart from booking directly at publisher rates.
How to Book Your Amar Asom Ad
From first message to publication in Amar Asom — 100% digital, no office visit required.
Frequently Asked Questions
Everything you need to know about booking ads in Amar Asom.
How do I book a classified or display ad in Amar Asom?+
What makes Amar Asom distinctive among Assamese newspapers?+
Is Amar Asom accepted for Gauhati High Court legal notices?+
Which districts of Assam does Amar Asom cover?+
Is Amar Asom good for Assamese community matrimonial ads?+
Is Amar Asom good for agricultural and rural community classified?+
Is Amar Asom good for Assam government recruitment notices?+
How do I get tearsheet proof after my Amar Asom ad is published?+
Ready to Publish in Amar Asom?
Get a free, no-obligation quote in minutes. Our team helps you choose the right edition, category and publication day for maximum response — at the best rates we can negotiate with Gauhati HC-compliant Assamese format and certified tearsheet.