Book Ads in Maharashtra Times The Times Group's Marathi Daily
Maharashtra Times (popularly known as MaTa), launched in 1962 by The Times Group, is the premier urban Marathi-language daily in Maharashtra. It reaches a highly educated, upwardly mobile, and young demographic across key city editions including Mumbai, Pune, Nashik, Aurangabad, and Nagpur. Known for its progressive editorial stance and premium Times Group pedigree, it is the most powerful advertising platform for high-end real estate, corporate recruitment, and pan-Maharashtra campaigns. Malik Advertising books all Maharashtra Times ad formats across all editions with same-day confirmation and discounted publisher rates.
Launched in Mumbai on June 18, 1962 — within five years it disrupted a market dominated by papers with 70–80 years of heritage to claim Maharashtra's highest Marathi-language readership.
Published by The Times Group — the group behind The Times of India (English) and Navbharat Times (Hindi) — one of India's largest print media companies by circulation.
Published exclusively in Marathi script — reaching an affluent Marathi readership across major cities like Mumbai, Pune, Nagpur, Nashik, and Aurangabad.
Maharashtra Times is accepted by the Maharashtra High Court, district courts, MHADA, CIDCO and state departments for statutory public notices.
What Is Maharashtra Times?
Maharashtra Times (colloquially referred to as "Ma Ta") is a premier Marathi daily newspaper published by Bennett, Coleman & Co. Ltd. (The Times Group). Founded on June 18, 1962, following the formation of the state of Maharashtra, it has played a historic role in the cultural and intellectual development of the state.
For Maharashtra Times advertisers, the implications are significant. Maharashtra Times offers a highly educated, affluent, and culturally rooted readership that responds exceptionally well to premium real estate, education, corporate recruitment, and lifestyle advertising across major urban centers.
Malik Advertising books every ad format in Maharashtra Times — classified text, classified display, and full display — across any single edition or a combined multi-city release, ensuring your campaign connects with Maharashtra's upwardly mobile Marathi speakers.
Key Fact: Maharashtra Times is the flagship Marathi publication of The Times Group. For advertisers wanting unmatched demographic saturation, we strongly recommend combining Maharashtra Times with The Times of India (English) and Navbharat Times (Hindi) for total market dominance.
Maharashtra Times Circulation by Region
Maharashtra Times's 8+ edition network gives it the widest small-city and district penetration of any Marathi newspaper — reaching all of Maharashtra's major regions.
Circulation area figures above are approximate and reflect Maharashtra Times's editorial and distribution reach. We confirm Maharashtra Times edition coverage for your category when you book.
Maharashtra Times Editions We Book Ads In
Malik Advertising books Maharashtra Times across all 8+ active print editions — one contact for complete Maharashtra coverage. Search by city or region to find yours.
We also book Maharashtra Times insertions across all 33 Maharashtra districts for statutory, government and large corporate publications. Contact us for full-state Maharashtra Times coverage →
Ad Categories in Maharashtra Times
Maharashtra Times's modern, broad-demographic Marathi readership across 8+ cities makes it the newspaper of choice for these key categories.
Best Days to Advertise in Maharashtra Times
Publishing on the right day increases your ad's response rate. Maharashtra Times publishes seven days a week — here's when each category performs best.
| Day | Best Category | Why This Day |
|---|---|---|
| Sunday | Matrimonial & PropertyTop Response | Peak Marathi matrimonial and property readership — the highest response day of the week for personal classifieds and residential listings statewide |
| Wednesday | Recruitment & Govt JobsTop Response | Mid-week job seekers scan recruitment columns; best for MPSC, Maha-TAIT and industrial-belt hiring notifications |
| Saturday | Property & Real Estate | Weekend home-seekers browse real estate classifieds; strong for Mumbai and Thane builder launches and RERA project ads |
| Monday – Friday | Legal Notices & Tenders | Maharashtra HC statutory notices, MHADA/CIDCO public notices and Nashik port-sector tenders are best published weekdays for administrative reach |
| Daily | Name Change, Obituary, Lost Document | Urgent statutory personal notices published on any day — same-day submission accepted before 11 AM for next-day publication. Navratri and Diwali seasons drive peak festive advertising |
Maharashtra Times & Its Sister Publications
Maharashtra Times is the premium Marathi daily of The Times Group — here is how it sits alongside its genuine same-publisher sister papers, and when to book each one for maximum impact.
| Newspaper | Language | Best For | Edition Focus |
|---|---|---|---|
| Maharashtra TimesThis Page | Marathi | Maharashtra's premium Marathi readership - perfect for corporate branding, high-end real estate, education, and pan-state campaigns | Maharashtra (Marathi) |
| The Times of India | English | The English flagship of the Group - highly effective for reaching government, corporate, and policy-making demographics across India | Pan-India (English) |
| The Economic Times | English | The premier financial and business daily - ideal for corporate results, financial notices, and targeting C-suite executives | National Business Hubs |
| Navbharat Times | Hindi | The premier Hindi daily of The Times Group - reaches the vast Hindi-speaking demographic across major metropolitan areas like Mumbai and Delhi | Mumbai & Delhi (Hindi) |
| Vijaya Karnataka | Kannada | The No. 1 Kannada daily of The Times Group - reaches the massive Kannada-speaking demographic across Karnataka | Karnataka (Kannada) |
| Ei Samay | Bengali | The premium Bengali daily of The Times Group - perfect for targeting the Bengali intellectual and mass-market demographic | West Bengal (Bengali) |
| NavGujarat Samay | Gujarati | The premium Gujarati daily of The Times Group - ideal for reaching the affluent Gujarati demographic in Ahmedabad and across Gujarat | Gujarat (Gujarati) |
| Maharashtra Times + TOI | Marathi + English (Combined) | Same-publisher dual-language package - reaches both the premium Marathi intellectual demographic and the massive English elite in one coordinated order | Maharashtra Complete Coverage |
Maharashtra Times vs. Other Marathi Newspapers
Weighing Maharashtra Times against another Marathi daily? Here's how Maharashtra Times compares to Maharashtra's other leading papers.
| Newspaper | Language | Best For | Reach |
|---|---|---|---|
| Maharashtra TimesThis Page | Marathi | Highest-claimed Marathi readership, modern younger demographic, deepest Nashik & Pune small-city network, aspirational advertising | 8+ editions — Mumbai to Nagpur & Ahmednagar |
| Lokmat | Marathi | Eight-decade heritage brand, established household readership, strong Mumbai and traditional family audience | Mumbai, Thane, Nashik & major cities |
| Loksatta | Marathi | Heritage Marathi daily with strong Pune and North Maharashtra tradition, established classified sections | Mumbai, Aurangabad & Pune belt |
Want to blanket Maharashtra across both modern and heritage readerships? We can book a combined Maharashtra Times + Lokmat release for dual-layer statewide coverage. Discuss your Maharashtra strategy →
Maharashtra Times — Key Facts for Advertisers
Maharashtra Times is published in Marathi script by The Times Group — publishers of The Times of India and Navbharat Times. Launched in 1962, within five years it claimed the highest Marathi-language readership in Maharashtra.
The widest small-city edition network of any Marathi newspaper — including unique Nagpur and Ahmednagar editions covering Maharashtra's SEZ and port corridor — plus a modern, younger-demographic readership responsive to aspirational advertising.
- Statewide Marathi matrimonial campaigns
- Builder and property launch display ads
- Maharashtra HC and district court legal notices
- Nashik SEZ, port and industrial tenders
- MPSC / Maha-TAIT and industrial recruitment
- Obituary and community announcements
- Classified Text — per-word Marathi classified
- Classified Display — boxed ad with heading and border
- Display (Col × CM) — colour ads with photos and logos
- Half-Page / Full-Page — major builder and govt campaigns
- Legal Notice Format — Maharashtra HC-compliant notice
Statutory notices in Maharashtra Times are legally valid across Maharashtra. The Maharashtra High Court, district courts, MHADA, CIDCO, BMC, PMC, Nagpur District Panchayat and Maharashtra state departments accept Maharashtra Times tearsheets as proof for tenders, land acquisition and court-ordered publications.
Maharashtra Times publishes seven days a week. Maharashtra Times Sunday editions carry peak matrimonial, property and lifestyle classifieds. In Maharashtra Times, weekdays are preferred for government tenders and legal notices. Navratri, Diwali and Uttarayan seasons drive peak festive advertising in Maharashtra Times.
Why Book Maharashtra Times Ads Through Malik Advertising?
Booking Maharashtra Times through India's trusted newspaper ad desk since 2003 - here is what sets us apart for your Maharashtra Times booking.
How to Book Your Maharashtra Times Ad
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Frequently Asked Questions
Everything you need to know about booking ads in Maharashtra Times.
How do I book a classified or display ad in Maharashtra Times?+
Which cities does Maharashtra Times publish editions in?+
Is Maharashtra Times good for matrimonial ads?+
Who publishes Maharashtra Times?+
Is Maharashtra Times accepted for legal and public notices in Maharashtra?+
Does Maharashtra Times cover Nashik and Pune districts?+
How do I get tearsheet proof after my Maharashtra Times ad is published?+
Can I book Maharashtra Times and The Times of India together?+
Ready to Publish in Maharashtra Times?
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