Book Ads in Ei Samay — The Times Group's Bengali Daily, All Editions
Ei Samay (এই সময় — "This Time") is a Bengali daily published from Kolkata by Bennett, Coleman & Co. Ltd. — The Times of India Group — making it the only major Bengali newspaper backed by one of India's largest media houses. Launched in 2012, it built a distinctly modern editorial identity targeting Kolkata's young urban professional reader, particularly strong in the Salt Lake Sector V and New Town IT corridors. Accepted by the Calcutta High Court for Bengali statutory legal notices, and bookable alongside Times of India as a same-publisher Bengali + English bilingual statutory package. Malik Advertising books all Ei Samay ad formats across all editions — with same-day confirmation and discounted publisher rates.
Built from the ground up in 2012 with a contemporary, urban editorial sensibility — a genuinely different voice in a Bengali market long dominated by legacy publications.
Published by Bennett, Coleman & Co. Ltd. — the group behind Times of India and Economic Times — the only major Bengali daily backed by one of India's largest media houses.
Bengali-language content with Times Group editorial polish — the natural choice for Kolkata's younger, professionally employed, globally connected Bengali reader.
Accepted by the Calcutta High Court, West Bengal district courts, KMC, KMDA and NKDA for Bengali statutory legal notice publications across West Bengal.
What Is Ei Samay?
Ei Samay (এই সময় — "This Time") is the Times Group's Bengali daily, launched from Kolkata in 2012. Kolkata's Bengali newspaper market had long been dominated by legacy publications; Ei Samay introduced something genuinely different — a Bengali daily built with a contemporary, urban editorial sensibility, backed by the production values and institutional credibility of one of India's largest media houses. That combination made it the natural paper for Kolkata's younger, professionally employed Bengali reader who wants Bengali-language news with a contemporary presentation.
This reader profile has direct commercial value. Kolkata's IT and corporate sector — concentrated in Salt Lake Sector V and the New Town/Rajarhat corridor — employs a substantial Bengali-reading professional workforce who are Ei Samay's natural readership. Recruitment, financial services, lifestyle and contemporary residential property advertising targeting this demographic find a more concentrated, relevant audience here than in papers whose readership skews older or more traditional. And the Bennett Coleman connection means Ei Samay can be booked alongside Times of India in a single coordinated order for simultaneous Bengali and English coverage.
Malik Advertising books every ad format in Ei Samay — classified text, classified display, and full display — across any single edition or a combined multi-city release, at rates discounted below the publisher's standard tariff.
💡 Key Fact: Ei Samay's same-publisher sisters are Times of India and Economic Times — we book the Ei Samay + TOI Bengali-English bilingual package as a standard offering for West Bengal statutory and corporate advertisers.
Ei Samay Circulation by Region
Ei Samay covers Kolkata's urban and IT-corridor zones with its strongest reach among West Bengal's professional readership.
Circulation area figures above are approximate and reflect Ei Samay's editorial and distribution reach. We confirm Ei Samay edition coverage for your category when you book.
Ei Samay Editions We Book Ads In
- Metro Zone: Kolkata, Salt Lake, New Town & Howrah
- North Bengal: Siliguri, Darjeeling & Jalpaiguri belt
- Industrial Belt: Durgapur, Asansol & Bardhaman
We also book Ei Samay insertions reaching all West Bengal districts for statutory, government and large corporate publications. Contact us for full-state Ei Samay coverage →
Ad Categories in Ei Samay
Ei Samay's modern, young-professional Kolkata reader base makes it the newspaper of choice for these key categories.
Best Days to Advertise in Ei Samay
Publishing on the right day increases your ad's response rate. Ei Samay publishes seven days a week — here's when each category performs best.
| Day | Best Category | Why This Day |
|---|---|---|
| Sunday | Matrimonial & PropertyTop Response | Peak family readership day for young-professional Bengali matrimonial and New Town/Salt Lake residential listings |
| Tuesday – Thursday | IT & Corporate RecruitmentTop Response | Mid-week professionals actively scan recruitment columns; best for Salt Lake Sector V, New Town and banking-sector hiring campaigns |
| Saturday | Property & Real Estate | Weekend home-seekers browse real estate classifieds; strong for New Town, Rajarhat and Salt Lake project launches |
| Monday – Friday | Legal & Government Notices | Calcutta HC statutory legal notices and KMC/KMDA/NKDA public notices are best published weekdays for judicial and administrative reach |
| Daily | Name Change, Obituary, Lost Document | Urgent statutory personal notices published on any day — same-day submission accepted before 11 AM for next-day publication. Durga Puja season (September–October) drives peak festive advertising |
Ei Samay & Its Sister Publications
Ei Samay is part of Bennett, Coleman & Co. Ltd. (Times Group) — here is how it sits alongside its genuine same-publisher sister papers, and when to book each one.
| Newspaper | Language | Best For | Edition Focus |
|---|---|---|---|
| The Times of India | English | The English flagship of the Group - highly effective for reaching government, corporate, and policy-making demographics across India | Pan-India (English) |
| The Economic Times | English | The premier financial and business daily - ideal for corporate results, financial notices, and targeting C-suite executives | National Business Hubs |
| Navbharat Times | Hindi | The premier Hindi daily of The Times Group - reaches the vast Hindi-speaking demographic across major metropolitan areas like Mumbai and Delhi | Mumbai & Delhi (Hindi) |
| Maharashtra Times | Marathi | Maharashtra's premium Marathi readership - perfect for corporate branding, high-end real estate, education, and pan-state campaigns | Maharashtra (Marathi) |
| Vijaya Karnataka | Kannada | The No. 1 Kannada daily of The Times Group - reaches the massive Kannada-speaking demographic across Karnataka | Karnataka (Kannada) |
| Ei SamayThis Page | Bengali | The premium Bengali daily of The Times Group - perfect for targeting the Bengali intellectual and mass-market demographic | West Bengal (Bengali) |
| NavGujarat Samay | Gujarati | The premium Gujarati daily of The Times Group - ideal for reaching the affluent Gujarati demographic in Ahmedabad and across Gujarat | Gujarat (Gujarati) |
| Ei Samay + TOI | Bengali + English (Combined) | Same-publisher dual-language package - reaches both the Bengali intellectual demographic and the massive English elite in one order | West Bengal Complete Coverage |
West Bengal statutory filings frequently require both a Bengali and an English publication — the same-publisher Ei Samay + TOI package covers both with one point of accountability. Book the Ei Samay + TOI bilingual package →
Ei Samay vs. Other Bengali Newspapers
Not sure which Bengali newspaper fits your audience? Here's how Ei Samay compares to West Bengal's other leading papers.
| Newspaper | Language | Best For | Reach |
|---|---|---|---|
| Ei SamayThis Page | Bengali | Young urban professional readership, IT corridor recruitment, modern matrimonial, New Town property, Times Group bilingual packages | Kolkata, Siliguri & WB district towns |
| Anandabazar Patrika | Bengali | West Bengal's highest-circulated Bengali daily — maximum mass household reach, legacy readership and broad statutory coverage | Pan-West Bengal — all districts |
| Bartaman | Bengali | Strong middle-class mass readership — cost-effective classifieds, community notices and broad district reach | Kolkata & West Bengal districts |
Want modern-professional plus mass-market Bengali coverage? We can book a combined Ei Samay + Anandabazar Patrika release for dual-layer West Bengal reach. Discuss your West Bengal strategy →
Ei Samay — Key Facts for Advertisers
Ei Samay (এই সময়) is published in Bengali script from Kolkata by Bennett, Coleman & Co. Ltd. — The Times of India Group. Launched in 2012, it is the only major Bengali daily backed by one of India's largest media houses.
Bengali content with Times Group editorial polish — a modern editorial style targeting Kolkata's young urban professional reader, strongest in the Salt Lake Sector V and New Town IT corridors, plus a same-publisher bilingual package with Times of India no other Bengali paper can offer.
- Calcutta High Court Bengali legal notices
- Ei Samay + TOI bilingual statutory package
- IT/corporate recruitment (Salt Lake Sector V, New Town)
- Young professional Bengali matrimonial
- New Town and IT-corridor property classified
- WB government and KMC/NKDA public notices
- Classified Text — per-word Bengali classified
- Classified Display — boxed classified with Bengali heading
- Display (Col × CM) — display with photos and logos
- Legal Notice Format — Calcutta HC-compliant Bengali notice
- Bilingual Package — Ei Samay + Times of India in one order
Ei Samay is accepted by the Calcutta High Court, West Bengal district courts, KMC, KMDA and NKDA for Bengali statutory publications — legal notices, corporate notices, development authority notifications and name change statutory filings across Kolkata and West Bengal.
Ei Samay publishes seven days a week. Sunday peaks for matrimonial and property classified. Tuesday–Thursday for IT/corporate recruitment. Weekdays for legal and statutory notices. Durga Puja season (September–October) drives peak festive advertising.
Why Book Ei Samay Ads Through Malik Advertising?
Booking Ei Samay through India's trusted newspaper ad desk since 2003 - here is what sets us apart for your Ei Samay booking.
How to Book Your Ei Samay Ad
From first message to publication — 100% digital, no office visit required.
Frequently Asked Questions
Everything you need to know about booking ads in Ei Samay.
How do I book a classified or display ad in Ei Samay?+
What makes Ei Samay different from other Bengali newspapers?+
Can I book Ei Samay and Times of India as a bilingual package?+
Is Ei Samay accepted for Calcutta High Court legal notices?+
Is Ei Samay good for IT and corporate recruitment in Kolkata?+
Is Ei Samay good for matrimonial ads in Kolkata?+
Is Ei Samay good for property ads in Kolkata?+
How do I get tearsheet proof after my Ei Samay ad is published?+
Ready to Publish in Ei Samay?
Get a free, no-obligation quote in minutes. Our team helps you choose the right edition, category, and publication day for maximum response — at the best negotiated Ei Samay rates, alone or as the Ei Samay + TOI bilingual package.