Book Ads in Amar Ujala — All 22 Editions, Lowest Rates
Malik Advertising books classified text, classified display, and display advertisements in Amar Ujala across Uttar Pradesh, Uttarakhand, Himachal Pradesh, Haryana, Punjab, Delhi NCR, Chandigarh, and Jammu & Kashmir — Matrimonial, Recruitment, Property, Obituary, Name Change, and Public Notice — with same-day confirmation and discounted publisher rates.
Launched in Agra on 18 April 1948 by Dori Lal Agarwal and Murari Lal Maheshwari, starting with just 2,576 copies — now one of India's top Hindi dailies.
An independent, family-run Hindi media house headquartered in Noida — not part of any national media conglomerate, which gives it a deeply local editorial focus.
India's 3rd-largest Hindi daily by ABC circulation — reaching the widest Hindi-reading audience across North India's hill states and the Gangetic plains.
Covering 180 districts and 30+ cities across Uttar Pradesh, Uttarakhand, Himachal Pradesh, Haryana, Punjab, Delhi NCR, Chandigarh, and Jammu & Kashmir.
What Is Amar Ujala?
Amar Ujala is a Hindi-language daily newspaper founded in Agra on 18 April 1948. It has grown from a 4-page, 2,576-copy launch into one of India's largest Hindi dailies, with an ABC-certified daily circulation of approximately 1.55 million copies and a readership of 9.65 million per the Indian Readership Survey.
Unlike multi-state newspaper empires, Amar Ujala has remained an independent, family-run media house — choosing to deepen its presence district by district rather than spread thin nationally. This strategy made it the dominant Hindi daily in the hill states of Uttarakhand and Himachal Pradesh, markets where larger national chains have struggled to match its local reach and district-level content.
For advertisers, Amar Ujala delivers market-leading reach in Western UP, Uttarakhand, and Himachal Pradesh — making it the preferred platform for matrimonial, property, recruitment, and public-notice advertising in North India's hill and Gangetic-plain markets. Malik Advertising books every ad format — classified text, classified display, and full display — across any single edition or a combined multi-state release.
💡 Key Fact: Amar Ujala publishes 22 editions across 180 districts — one of the deepest hyper-local distribution networks of any Hindi daily, ideal for highly localized classified campaigns across North India's tier-2 and tier-3 cities.
Amar Ujala Circulation by State & UT
Amar Ujala prints approximately 1.55 million copies a day across 22 editions. Here is the approximate daily circulation in each state and union territory it reaches:
Figures above are approximate, compiled from ABC certificates and media-buying platform data, and are revised periodically. We confirm the latest figure for your chosen Amar Ujala edition before you book.
Amar Ujala Editions We Book Ads In
Choose a single city edition for hyper-local reach, or release across multiple editions for a wider audience. Below are the key Amar Ujala editions with their coverage areas. Search by city or state to find yours.
- Western UP: Agra, Mathura, Firozabad, Hathras, Mainpuri & Etah
- Aligarh Belt: Aligarh, Kasganj & Etah districts
- Avadh: Lucknow, Unnao, Hardoi, Sitapur & Barabanki
- South Avadh: Raebareli, Amethi & Sultanpur
- Eastern UP: Varanasi, Prayagraj (Prayagraj), Mirzapur & Bhadohi
- Purvanchal: Jaunpur, Ghazipur & Chandauli
- Kanpur Belt: Kanpur, Kannauj & Fatehpur
- Bundelkhand: Banda, Hamirpur, Jhansi & Lalitpur
- West UP: Meerut, Ghaziabad, Bulandshahr, Hapur & Baghpat
- North West UP: Muzaffarnagar & Saharanpur
- Doon Valley: Dehradun, Haridwar, Rishikesh, Roorkee & Mussoorie
- Hill Districts: Uttarkashi, Tehri, Pauri, Chamoli & Rudraprayag
- South Himachal: Shimla, Solan, Sirmaur & Bilaspur
- North Himachal: Dharamsala, Kullu, Mandi, Kangra & Chamba
- Delhi NCT: New Delhi, East, West, North & South Delhi
- NCR: Gurugram, Faridabad, Noida & Greater Noida
- Tricity: Chandigarh, Panchkula & Mohali
- Punjab: Ludhiana, Jalandhar & Amritsar
- Haryana: Ambala, Karnal & Panipat
+ 13 more editions including Bareilly, Moradabad, Aligarh, Gorakhpur, Prayagraj, Haridwar, Jammu and editions across Himachal Pradesh. View all editions →
Coverage areas and circulation figures above are approximate, compiled from publisher rate cards and media-buying platform data. We reconfirm the latest figure for your chosen edition before you book.
Amar Ujala's Top Ad Categories
Amar Ujala's market leadership in Uttarakhand and Himachal Pradesh shapes what it's actually best for. Here is where each category fits and performs best.
Amar Ujala Best Days to Advertise
Amar Ujala publishes seven days a week. Publishing on the right day can significantly improve your ad's response rate. Here's when each category performs best.
| Day | Category | Best For |
|---|---|---|
| Sunday | Matrimonial PeakTop Response | Hindi community matrimonial classified, property listings, second-home ads |
| Wednesday | RecruitmentTop Response | Job vacancies, walk-in drives, government & PSU recruitment notices |
| Saturday | Property / Real Estate | Hill-state property listings, agricultural land, residential sale & rent |
| Daily | Name Change, Lost Document, Obituary | Personal statutory compliance, condolence & remembrance notices |
| Weekdays | Legal & Public Notices | Court notices, SARFAESI, AGM/EGM, tender & company statutory publications |
Amar Ujala vs. Other Hindi Newspapers
Not sure which Hindi newspaper fits your North India audience? Here's how Amar Ujala compares with Dainik Jagran, Hindustan, and Dainik Bhaskar — and when each is the right choice.
| Newspaper | Language | Best For | Strongest Markets |
|---|---|---|---|
| Amar UjalaThis Page | Hindi | Hill states (Uttarakhand, Himachal), Western UP, matrimonial, property & recruitment | Agra · Dehradun · Shimla · Chandigarh |
| Dainik Jagran | Hindi | Widest national Hindi circulation, Central & Eastern UP, Bihar, Punjab, pan-India campaigns | Kanpur · Varanasi · Patna · Ludhiana |
| Hindustan (Hindi) | Hindi | Bihar & Jharkhand leader, strong in Eastern UP & Delhi NCR, Bhojpuri belt coverage | Patna · Ranchi · Lucknow · Delhi |
| Dainik Bhaskar | Hindi | India's largest Hindi daily by ABC — dominant in Madhya Pradesh, Rajasthan & Gujarat | Bhopal · Jaipur · Ahmedabad · Indore |
Want maximum Hindi reach across North India? We can book a combined Amar Ujala + Dainik Jagran release in the same state for double Hindi-reader coverage — ask us about the combined North India package →
Amar Ujala — Key Facts for Advertisers
Everything an advertiser needs to know before booking in Amar Ujala.
Amar Ujala is the undisputed market leader in the hill states of Uttarakhand and Himachal Pradesh, and commands a dominant readership share across Western Uttar Pradesh.
Published entirely in Hindi. It boasts a massive daily circulation of over 1.55 million copies, reaching a staggering 9.65 million readers across North India.
It prints 22 localized editions across 6 states and 2 Union Territories, allowing advertisers to run highly targeted, hyper-local district campaigns.
- Classified Text — per-word Hindi classified
- Classified Display — boxed ad with Hindi heading
- Display (Col × CM) — colour display with photos
Tearsheets are officially accepted by high courts and government bodies across North India as valid proof for statutory and public notice publications.
Sunday is the peak day for matrimonial, property, and recruitment classifieds. Weekdays are optimal for legal, government, and corporate notices.
Why Book Amar Ujala Ads Through Malik Advertising?
Booking Amar Ujala through India's trusted newspaper ad desk since 2003 - here is what sets us apart from booking directly at the publisher's counter rate.
How to Book Your Amar Ujala Ad
From first message to publication in Amar Ujala — 100% digital, no office visit required.
Frequently Asked Questions
Everything you need to know about booking ads in Amar Ujala.
How do I book a classified or display ad in Amar Ujala?+
Is an Amar Ujala ad valid for legal and name change notices?+
Which states and cities does Amar Ujala cover?+
Can I book a single edition of Amar Ujala or release across multiple states?+
Does Amar Ujala accept matrimonial and obituary ads?+
How do I get proof after my ad is published in Amar Ujala?+
What is the circulation and readership of Amar Ujala?+
How is Amar Ujala different from Dainik Jagran or Hindustan?+
Ready to Publish in Amar Ujala?
Get a free, no-obligation quote in minutes. Our team helps you choose the right edition, category, and publication day for maximum response — at the best rates we can negotiate across all 22 Amar Ujala editions.