Book Ads in Business Standard — All Editions, Lowest Rates
Malik Advertising books classified text, classified display, and display advertisements in Business Standard across 12 regional editions — IPO/SEBI Disclosures, Corporate Notices, Tender, Recruitment, and Property — with same-day confirmation.
Built a reputation for in-depth, analytical coverage of the Indian economy and policy.
Published by Business Standard Private Limited.
Ranked third-highest-selling financial newspaper behind Economic Times and Mint.
Reaching readers in over 1,000 towns and cities across India.
What Is Business Standard?
Business Standard was founded in 1975 and has built its reputation on in-depth, analytical coverage of the Indian economy, infrastructure, international trade, and corporate governance — a more research-driven counterpart to the faster-paced Economic Times and Mint.
The main English-language edition prints from 12 regional centres — Mumbai, New Delhi, Kolkata, Bengaluru, Coimbatore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Pune, Lucknow, Bhubaneswar, and Kochi — reaching readers in more than 1,000 towns and cities, giving it unusually deep penetration into smaller markets for a financial daily.
For advertisers, Business Standard's readership of policy-makers, civil servants, and serious investors makes it especially effective for IPO/SEBI disclosures, government tenders, and corporate notices that benefit from a credible, analytical readership context.
💡 Key Fact: Business Standard's 12-centre network reaching 1,000+ towns gives it broader small-town penetration than many larger-circulation financial dailies — useful when your notice needs to reach beyond metro readers alone.
Business Standard Circulation by State & UT
Business Standard publishes from 12 regional centres reaching 1,000+ towns. Here is the state-by-state presence:
Figures above are approximate for Business Standard, compiled from publisher data and media-buying platforms, and revised periodically. We confirm the latest figure for your chosen Business Standard edition before you book.
Business Standard Editions We Book Ads In
Choose a single city edition for targeted reach, or release across all 12 for national coverage. Search by city to find yours.
+ Bhubaneswar and Kochi editions also available. View all editions →
Business Standard's Top Ad Categories
Business Standard's analytical, policy-focused readership shapes its advertising strengths:
Best Days to Advertise in Business Standard
Business Standard publishes six days a week (Monday–Saturday). Statutory and corporate advertising follows SEBI deadlines; professional recruitment peaks mid-week.
| Day / Period | Best Ad Category | Why This Timing Works |
|---|---|---|
| Monday–Thursday | SEBI Statutory Disclosures & Corporate Notices | SEBI-mandated statutory notices — quarterly results, board meeting notices, AGM/EGM notices, postal ballot — should appear on working days when Business Standard's policy-maker and investor readership most actively engages the statutory sections. |
| Any Weekday | Government & PSU Tender Notices | Government and PSU tenders must publish on working days. Business Standard's policy-maker and civil-servant readership ensures tender notices reach procurement decision-makers across all 12 regional centres. |
| Tuesday–Wednesday | Senior & Specialist Recruitment | Mid-week placement for CFO, VP, General Manager and specialist roles — Business Standard's analytical, management-professional readership actively reviews senior recruitment opportunities mid-week. |
| Q1 Results Season (Apr–May) | Annual Results & AGM Notices | Post-March fiscal year-end — peak for listed company annual results announcements, AGM notices and SEBI (LODR) statutory disclosures. Book 3–5 days ahead of SEBI deadlines. |
| Q3 Results Season (Oct–Nov) | Half-Year Results & Corporate Display | September quarter results drive a second major peak for financial statutory advertising. Also the strongest season for commercial property and industrial tender classified reaching Business Standard's investor community. |
Business Standard Sister Publications
Not sure which Business Standard edition fits your audience? Here's how they differ.
| Newspaper | Language | Best For | Edition Focus |
|---|---|---|---|
| Business StandardThis Page | English | Corporate, financial, SEBI English statutory notices, IPO disclosures, English business readership | 12 financial & corporate hub cities |
| Business Standard Hindi | Hindi | Hindi business readership, SEBI Hindi statutory notices, North India financial & trade community | Delhi, Mumbai, Lucknow, Chandigarh |
SEBI requires statutory notices in both English and Hindi. We book Business Standard + Business Standard Hindi as a combined order for complete SEBI bilingual compliance.
Business Standard vs Other English Financial Newspapers
How Business Standard compares to other national English financial dailies for your ad booking decision.
| Newspaper | Strength | Best Ad Categories | Editions |
|---|---|---|---|
| Business StandardThis Page | Analytical, policy-focused; deepest small-town penetration among financial dailies; 12 regional centres reaching 1,000+ towns | Govt & PSU tenders, IPO/SEBI statutory, senior policy-level recruitment, NCLT corporate notices, commercial property | 12 regional editions |
| Economic Times | India's highest-circulation financial newspaper; mass-market financial reach; strongest brand recognition | National IPO/SEBI statutory, large corporate display, mass-market financial product advertising | 14 editions |
| Mint | Premium format; analytical journalism; strong urban millennial business readership | Luxury property, premium automotive, high-end corporate lifestyle, C-suite recruitment | 9 editions |
| Financial Express | Strong legacy reader base; corporate institutional reach; Indian Express group backing | Tender notices, PSU advertising, regional financial coverage, corporate statutory | 11 editions |
💡 Bilingual SEBI Package: Business Standard also publishes Business Standard Hindi — India's only Hindi financial newspaper. Book BS English + BS Hindi together for complete SEBI bilingual statutory compliance (English + Hindi) from a single publisher in one Malik Advertising order. Ask about the bilingual package →
Business Standard — Key Facts for Advertisers
Everything an advertiser needs to know before booking in India's premier financial daily.
One of India's most respected English financial dailies, commanding significant readership among C-suite executives, investors, and policymakers.
Published in English and famously printed on characteristic salmon-pink paper, distinguishing it globally as a financial paper.
Published from 12 major corporate and financial hubs including Mumbai, Delhi, Kolkata, Chennai, Bangalore, and Pune.
- Classified Text — per-word English classified
- Classified Display — boxed ad with English heading
- Display & Tenders — colour display, AGM notices, financial results
Tearsheets are officially accepted by SEBI, High Courts, and Central Government bodies for mandatory financial disclosures and corporate legal notices.
Weekdays are optimal for B2B advertising, corporate tenders, and financial results. Sunday is excellent for premium real estate and executive recruitment.
Why Book Business Standard Ads Through Malik Advertising?
India's trusted newspaper advertising agency since 2003, booking Business Standard daily.
How to Book Your Business Standard Ad
From first message to publication — 100% digital, no office visit required.
Frequently Asked Questions
Everything you need to know about booking ads in Business Standard.
How do I book a classified or display ad in Business Standard?+
Is a Business Standard ad valid for IPO, SEBI and statutory corporate notices?+
Which cities does Business Standard publish from?+
What makes Business Standard different from other financial dailies?+
Does Business Standard accept tender, recruitment and property ads?+
How do I get proof after my ad is published in Business Standard?+
What is the history of Business Standard?+
Does Business Standard have a Hindi edition for bilingual corporate advertising?+
Ready to Publish in Business Standard?
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