Book Ads in Anandabazar Patrika — All Editions, Lowest Rates
Malik Advertising books classified text, classified display, and display advertisements in Anandabazar Patrika across West Bengal, Delhi, and Mumbai — Matrimonial (Patro-Patri), Recruitment, Property, Obituary, Name Change, and Public Notice — with same-day confirmation.
Launched in Kolkata by Suresh Chandra Majumdar and editor Prafulla Kumar Sarkar as a nationalist evening paper.
Headquartered in Kolkata, also publishing the English daily The Telegraph.
The largest-circulated Bengali newspaper in India.
District-wise edition splits across all of West Bengal, plus dedicated Delhi and Mumbai editions.
What Is Anandabazar Patrika?
Anandabazar Patrika (ABP) is a Bengali-language daily newspaper first issued in Kolkata on 13 March 1922 as a four-page evening paper with a staunchly nationalist, anti-colonial stance that earned it the nickname "danger signal" in the contemporary British press. It moved to a morning edition in 1923 and was the first Indian newspaper to introduce offset printing and pioneer Bengali linotype.
Today, ABP is India's largest-circulated Bengali daily, with certified average circulation of approximately 802,000 copies, distributed via district-wise zone editions covering North Bengal, South Bengal, Midnapore, and Bardhaman, alongside dedicated editions in Delhi and Mumbai for the Bengali diaspora.
For advertisers, Anandabazar Patrika delivers unmatched reach into West Bengal's Bengali-reading households — making it the dominant platform for matrimonial, property, recruitment, and statutory notice advertising in the state.
💡 Key Fact: ABP's Sunday matrimonial supplement Patro-Patri ("Groom-Bride") is the single most in-demand matrimonial advertising medium for Bengali families anywhere in India — heavy weekly demand makes early booking essential.
Anandabazar Patrika Circulation by State & UT
Anandabazar Patrika prints approximately 802,000 copies a day, concentrated overwhelmingly in West Bengal. Here is the presence in each state it reaches:
Figures above are approximate, compiled from ABC certificates and media-buying platform data, and are revised periodically. We confirm the latest figure for your chosen Anandabazar Patrika edition before you book.
Anandabazar Patrika Editions We Book Ads In
Choose a single zone edition for hyper-local reach, or release statewide. Search by city or district to find yours.
Anandabazar Patrika's Top Ad Categories
ABP runs a named Sunday matrimonial supplement, Patro-Patri, alongside its general classified columns — here's what each is best for:
Best Days to Advertise in Anandabazar Patrika
ABP publishes seven days a week. Matching your category to the right day maximises response.
| Day | Best Ad Category | Why This Day Works |
|---|---|---|
| Sunday | Patro-Patri (Matrimonial) | ABP's dedicated Sunday matrimonial supplement — the single highest-response day for Bengali matrimonial ads across India. Book by Friday. |
| Saturday | Property / Real Estate | Weekend property supplement — Kolkata, Salt Lake, New Town and WB district-town property listings peak on Saturday–Sunday. |
| Wednesday | Recruitment / Jobs | Mid-week recruitment release — WBPSC, state government and private sector vacancies get best response mid-week. |
| Any Weekday | Calcutta HC Legal / Statutory Notice | Court-mandated notices must run on court working days (Mon–Fri). We verify format compliance and submit same-day. |
| Daily | Obituary / Name Change / Public Notice | Time-sensitive classified runs any day including Sunday. Same-day placement available until early afternoon. |
💡 Patro-Patri Booking Tip: Sunday's matrimonial supplement is the most in-demand Bengali matrimonial platform in India — book Monday–Tuesday to secure preferred placement. Friday is the absolute cut-off for Sunday publication.
Anandabazar Patrika Sister Publications
ABP Group also publishes Eastern India's leading English daily, allowing advertisers to run powerful dual-language campaigns.
| Newspaper | Language | Best For | Edition Focus |
|---|---|---|---|
| Anandabazar PatrikaThis Page | Bengali | Patro-Patri matrimonial, mass recruitment, statewide reach | All West Bengal districts, Delhi, Mumbai |
| The Telegraph | English | Kolkata's English-reading professional & corporate class | Kolkata-centric, East India |
Anandabazar Patrika vs Other Bengali Dailies
How ABP compares to West Bengal's other major Bengali newspapers for ad booking.
| Newspaper | Readership Profile | Best Ad Categories | Strength |
|---|---|---|---|
| Anandabazar PatrikaThis Page | Upper-middle & educated Bengali — Kolkata bhadralok, professionals, Bengali diaspora | Patro-Patri matrimonial, premium property, professional recruitment, corporate legal notices | Highest-prestige Bengali daily; top matrimonial platform for educated families |
| Bartaman | Mass-market Bengali — working & middle class across Kolkata and rural West Bengal | Mass statutory notices, WBPSC recruitment, broad-reach matrimonial, rural scheme notices | Widest WB circulation; strongest rural & district-level penetration |
| Ei Samay | Urban Bengali youth — Times Group publication; digital-forward | Lifestyle, entertainment, youth-targeted recruitment | Urban Kolkata reach; younger demographic |
| Sangbad Pratidin | Mass-market Bengali — popular tabloid format; WB district towns | Government statutory notices, district-level community classified | Wide WB district coverage; competitive pricing |
💡 Combination Strategy: For maximum Bengali statutory reach — satisfying both bhadralok and mass-market proof-of-publication — Malik Advertising books ABP + Bartaman together in one order. One payment, both papers. Ask about our ABP + Bartaman package →
Anandabazar Patrika — Key Facts for Advertisers
Everything an advertiser needs to know before booking in Anandabazar Patrika.
Anandabazar Patrika is the undisputed market leader in West Bengal and the highest-circulated Bengali daily in India.
Published entirely in Bengali. It boasts a daily circulation of over 802,000 copies.
It prints numerous localized district editions covering North Bengal, South Bengal, Midnapore, and Bardhaman, plus dedicated Delhi and Mumbai editions.
- Classified Text — per-word Bengali classified
- Classified Display — boxed ad with Bengali heading
- Display (Col × CM) — colour display with photos
Tearsheets are officially accepted by the Calcutta High Court and West Bengal Government bodies as valid proof for statutory and public notice publications.
Sunday is the peak day for matrimonial (Patro-Patri), property, and recruitment classifieds. Weekdays are optimal for legal, government, and corporate notices.
Why Book Anandabazar Patrika Ads Through Malik Advertising?
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How to Book Your Anandabazar Patrika Ad
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Frequently Asked Questions
Everything you need to know about booking ads in Anandabazar Patrika.
How do I book a classified or display ad in Anandabazar Patrika?+
Is an Anandabazar Patrika ad valid for legal and name change notices?+
Which states and cities does Anandabazar Patrika cover?+
What is Patro-Patri in Anandabazar Patrika?+
Does Anandabazar Patrika accept obituary and public notice ads?+
How do I get proof after my ad is published in Anandabazar Patrika?+
What is the circulation and readership of Anandabazar Patrika?+
How is Anandabazar Patrika different from The Telegraph?+
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